PESO Model Template for PowerPoint & Google Slides

The PESO Model Template is a powerful tool designed to help businesses and marketing professionals visualize and strategize their media and marketing mix. The PESO model stands for Paid, Earned, Shared, and Owned media, which are the four key pillars of an integrated marketing strategy. This template breaks down these pillars with clear and visually appealing sections, providing a structured way to plan, analyze, and execute effective media strategies.

With dedicated spaces to outline strategies for each media type, the template makes it easy to differentiate and organize marketing activities. Paid Media includes things like ads and sponsored content, Earned Media represents PR coverage and influencer mentions, Shared Media focuses on social media engagement and viral content, while Owned Media encompasses your website, blogs, and email newsletters. By visualizing the intersection of these media types, the template helps you better understand how they work together to amplify your marketing efforts.

Ideal for marketing teams, agencies, or business owners looking to refine their marketing strategy, this template is compatible with both PowerPoint and Google Slides, offering flexibility for all users. Whether you’re presenting to clients, aligning with internal teams, or strategizing for a new campaign, the PESO Model Template ensures that your presentation is both informative and engaging.