Brand Value Chain Model Template for PowerPoint & Google Slides

Understand how brand-building activities translate into business value with this strategic Brand Value Chain Model Template. Ideal for brand managers, marketing strategists, and corporate executives, this template visually explains the flow of value from marketing investments to final shareholder gains.

The top section breaks down the four primary value stages: Marketing Program Investment, Customer Mindset, Market Performance, and Shareholder Value. Each block details specific components—such as PR, loyalty, market share, and brand equity—offering a comprehensive view of how brand strategy drives financial returns.

Below the value stages, the template outlines three critical Multipliers that influence the effectiveness of each transition: Program Quality, Marketplace Conditions, and Investor Sentiment. These multipliers provide insight into external and internal factors that can either amplify or hinder brand-driven growth, such as message consistency, competitor actions, and market trust.

With its professional layout and clean flow, this template is an excellent addition to strategic presentations, brand equity workshops, executive dashboards, or investor briefings. It clearly communicates how intangible brand-building efforts create tangible financial impact.

Fully editable in PowerPoint and Google Slides, you can easily tailor this diagram to align with your organization’s brand strategy, specific campaigns, or stakeholder insights.