Demand Generation Funnel Diagram for PowerPoint & Google Slides

This demand generation funnel slide offers a clear, multi-stage visualization of how marketing and sales collaborate to convert awareness into customer acquisition. The funnel is divided into five color-coded layers—Build Awareness, Create Demand, Identify Intent, Capture Demand, and Win Customers—each representing a progressive phase in the buyer journey. The warm gradient tones emphasize stage depth and flow, with the top three stages aligned to marketing and the bottom two aligned to sales.

The left and right annotations reinforce the handoff between marketing (demand generation and lead management) and sales (opportunity management). The layout’s structured flow helps teams align efforts, allocate resources, and understand lead quality expectations at each level. The 3D funnel design not only captures attention but also reflects the narrowing nature of prospect conversion visually and intuitively.

Fully editable in PowerPoint and Google Slides, this funnel diagram is perfect for aligning strategy discussions, onboarding new team members, or reporting pipeline performance. It’s a professional tool for strategic planning, sales enablement, or marketing automation presentations.