Competitive Matrix Slide Template for PowerPoint & Google Slides

The Competitive Matrix Comparison Slide is a dynamic and professional tool designed to help businesses analyze and compare product or service offerings against competitors based on critical success factors. This template allows teams to visually benchmark performance metrics such as brand reputation, advertising efficiency, customer service, pricing strategy, and product quality, streamlining complex competitive data into an accessible, digestible format.

With a clean, structured table layout, the slide includes separate rating and scoring columns for each evaluated entity—namely “Our Product,” “Competitor 01,” and “Competitor 02.” Each critical success factor is numerically evaluated, with weighted scores enabling a comprehensive side-by-side assessment. The template culminates in a total score row, offering a clear snapshot of competitive standing in a single glance.

Ideal for strategy meetings, product launches, or investor presentations, this template promotes clarity and evidence-based decision-making. It supports both PowerPoint and Google Slides, ensuring compatibility and ease of editing across platforms. Users can easily customize factors, ratings, and design elements to suit specific industries or markets.

Whether you’re building a go-to-market strategy, preparing for stakeholder reporting, or conducting a SWOT or competitor analysis, this slide template provides the visual clarity and structured insight needed to make informed business decisions with confidence.