TOWS Matrix PPT Template & Google Slides

The TOWS Matrix PPT Strategic Analysis Template is a highly effective planning tool that helps businesses align internal strengths and weaknesses with external opportunities and threats to formulate actionable strategies. This template builds on the classic SWOT analysis framework by offering a structured, strategy-oriented layout that supports more in-depth decision-making and competitive positioning.

Organized into a clear 4×4 matrix, this template divides strategic planning into key segments: Strengths, Weaknesses, Opportunities, and Threats—along with corresponding strategy boxes for SO (Strength-Opportunity), WO (Weakness-Opportunity), ST (Strength-Threat), and WT (Weakness-Threat) combinations. Each quadrant guides users toward specific types of strategies: leveraging strengths to exploit opportunities (Maxi-Maxi), using opportunities to counteract weaknesses (Mini-Maxi), using strengths to mitigate threats (Maxi-Mini), and minimizing weaknesses to avoid threats (Mini-Mini).

Ideal for business leaders, consultants, project managers, and students, this template simplifies strategic thinking while offering a professional and visually balanced layout. The bold color scheme and clear labels enhance visibility and comprehension, making it suitable for both internal strategy workshops and external client presentations.

Fully editable in PowerPoint and Google Slides, the template allows you to tailor the content with your organization’s unique data, ensuring strategic alignment across teams and departments. Use this template to brainstorm, assess risk, plan growth, or improve organizational performance through focused, structured analysis.