Home Powerpoint Charts CBBE Pyramid (Customer-Based Brand Equity) PowerPoint Template

CBBE Pyramid (Customer-Based Brand Equity) PowerPoint Template

The CBBE (Customer-Based Brand Equity) Pyramid PowerPoint Template provides a clear, structured visual for understanding how brand equity develops in the minds of consumers. This template illustrates the stages customers go through when forming relationships with a brand, progressing from basic awareness to deep emotional connections. The pyramid breaks down into key stages: Brand Identity (Salience), Brand Meaning (Performance and Imagery), Brand Response (Judgements and Feelings), and finally Resonance, representing the highest level of loyalty and connection with the brand.

Each level of the pyramid is accompanied by thought-provoking questions that help guide your audience through the process of building strong brand equity: “Who are you?”, “What are you?”, “What about you?”, and “What about you and me?”. These questions help businesses focus on critical brand-building areas, from creating recognition to fostering lasting relationships.

This template is perfect for brand managers, marketers, and business analysts who wish to present and discuss the steps for building a strong and loyal customer base. It helps in visualizing how to craft brand strategies that move customers from awareness to deep emotional engagement, leading to long-term brand success.

Like this template

Get access to this template

Get access

Features of this template

Other User Cases of the Template:

Brand strategy presentations, marketing campaigns, brand development workshops, customer loyalty programs, marketing research, consumer behavior analysis, corporate branding discussions, product positioning, brand equity education, business strategy meetings