B2B Buyer Journey Funnel Template for PowerPoint & Google Slides

Visualize the full scope of your customer acquisition strategy with our B2B Buyer Journey Funnel PowerPoint & Google Slides Template. This professionally designed funnel diagram breaks down the buyer’s journey into three distinct stages: Awareness, Consideration, and Decision. Each stage is clearly illustrated using a tiered funnel layout, allowing marketers and sales teams to communicate complex buyer behaviors with clarity and precision.

The template not only outlines customer actions at every phase—from identifying a problem to making a purchase decision—but also highlights the most effective content strategies to engage potential buyers. This dual-column format (Customer Actions vs. Content) offers a balanced view of how audience behavior aligns with content delivery, making it an ideal tool for demand generation planning, sales enablement, or B2B marketing strategy sessions.

Whether you’re presenting to stakeholders, training your marketing team, or creating content strategy roadmaps, this funnel infographic helps ensure a consistent, strategic approach across teams. Its clean, modern design is fully editable, so you can adapt it to fit your branding or messaging needs with ease.

Perfect for aligning marketing efforts with the sales pipeline, this template equips professionals with a structured framework to improve lead nurturing, optimize conversion paths, and enhance buyer engagement.