Buyer Persona PowerPoint Template

The buyer persona template powerpoint is a highly visual and structured slide designed to help businesses and marketing teams understand and present detailed customer profiles. Featuring a realistic persona layout, this template gives a comprehensive overview of your ideal customer—combining demographic, psychographic, professional, and behavioral insights into one cohesive design.

This example centers around Ryan Mitchell, a Marketing Manager in the SaaS industry, showcasing real-world factors such as age, gender, location, income, and education. The layout includes sections for job role & background, challenges, goals, values & motivators, and preferred communication channels, making it an excellent tool for customer segmentation, product positioning, and content strategy alignment.

On the right, the personality slider adds a visual representation of behavioral traits—from curious vs. analytical to calm vs. thoughtful—helping teams craft more targeted messaging and product experiences. The template also highlights key frustrations like limited budget and data tracking issues, along with goals like increasing brand visibility and improving lead generation—insights crucial for refining your marketing funnel and UX design.

Perfect for marketing teams, UX researchers, startups, and product managers, this template is fully editable in both PowerPoint and Google Slides. It allows for easy customization of persona elements to match your target audience, enabling you to tell compelling, data-informed stories that enhance your user understanding and strategic outreach.